01 - The Brief
Create four nurture emails for ClearForMe to alert beauty retailers that ingredient transparency is now an industry standard, sales enablement tool, and staple of the biggest names in beauty.
02 - The Process
Research statistics about consumer attitudes towards ingredient transparency, leverage ClearForMe’s case study from Hailey Bieber’s brand Rhode, and source customer quotes.
03 - The Work
4 Nurture Emails