01 - The Brief
ACTIVE Network is attending the NRPA (National Recreation and Park Association) trade show. The booth theme is National forest campsite. Deliverables include a landing page to inform attendees of ACTIVE’s presence at the show and a physical brochure to hand out at their booth.
02 - The Process
Research the operational pain points of parks and recreation departments and identify ACTIVE’s competitive advantages. Conceptualize park-related designs so the copy fits the theme.
03 - The Work